270 Photos Taken, 57 People

Single Focused Goal... Accomplished

Point of View
  • Show Color at its BEST!
  • Stanford is an early adopter community
  • Illuminate brand and product gaps of Color
Approach
  • Leverage Facebook
  • Color was described as exciting... play off this with "See Through Walls"
  • Also used a combination of e-mail and fliers
Learnings
  • Our Campaign performed very well
  • Royal Wedding - 1 million attended, 500 pictures snapped
  • Stanford University - 20,000 people, 270 pictures snapped
  • Recommendation for Color - Go cross platform